Panel III "Ratings as the Currency of TV Broadcasters - the Interplay between the Advertising Industry and Television"


Chairwoman: Sigrid Eck
(Editor of the trade magazine "w&v - werben&verkaufen", Germany)

Petr Dvorak
(CEO, TV Nova, Czech Rep.)

David Linn
(Managing Director, Aegis Media/HMS Carat Gruppe, Germany)

Dr. Arnold Seul
(Member of the Programme Management and strategy, MDR, Germany)

Jens Kollat
(Managing Director, Kollat Media Team, Germany)

In lively discussion:

Sigrid Eck with Jens Kollat

Dr. Arnold Seul and David Linn