9:30

Registration

10:00

Welcome Words
Reinhard Klimmt, Chairman European Television Dialogue
Prof. Dr. Dieter Puchta, CEO IBB

10:15

Keynote
German Foreign Minister Frank-Walter Steinmeier

10:30

Panel I
"EU-accession – the changing media landscapes of Bulgaria and Romania"

Host: Dr. Franz Stark,
TV-Journalist and Expert for the Balcan region

• European standards versus autonomous structures
• Protection of minorities in the focus of the EU
• Digitalization: How strong is the dependence on terrestrial frequencies?
• The role of media moguls and western media groups
• Media policy in the reflection of TV licensing

Panel Guests:
Beatrice Comanescu, Director TVR International
Rüdiger Oppers, Editor-in-Chief of the NRZ
Pavel Stantchev, Executive Director TV Nova
Sevda Schischmanova, BNT Bulgaria
Iona Avadani, Executive Director, Center of Independent Journalism, Romania
Ognian Zlatev, CEO Media Development Center

12:00

Coffee Break

12:15

Panel II
"IPTV in Central and Eastern Europe"

Host: Alexander van Dülmen,
CEO A Company AG, Germany

• IPTV: A complementary or substitute type of media?
• Regionalization - a second chance for small markets
• Infrastructure as an impulse generator in Central- and Eastern Europe
• Customer proximity - digitalized audience?
• Are existing control mechanisms failing?
• Content suppliers - ways of access - trademarks: Different start positions in Eastern and Western Europe
• New calculation bases - new payment methods

Panel Guests:
Guido Baumhauer, Director Distribution Deutsche Welle
Elmar Heggen, CFO & Head of the Corporate Center RTL Group
Ferdinand Kayser, President & CEO SES-Astra
Wojciech Kostrzewa, President ITI Corporation
Michael Westphal, CEO of TV1.DE

13:45

Lunch

14:30

Keynote: "Visions of European Television"
Wolfgang Clement,
former State Premier of North Rhine-Westphalia and
former “Superminister”

14:45

Panel III
"Media investments between Russia and Western Europe"

Host: Miodrag Soric,
Head of the Central and Eastern European Editorial Department, Deutsche Welle

• Russia: Market attractiveness, entry barriers, strategies for success - examples
• Freedom of press and human rights - fears vs. realities behind the headlines
• Western media in the shopping baskets of the oligarchs?
• Are the reservations regarding investments from Russia justified?
• Positive and negative effects of reciprocal market interdependence
• Do mutual investments conduce to Europe's growing together?

Panel Guests:
Vitaly Schub, Deputy General Director Sistema Mass Media
Michael Schlicht, CEO 20th Century Fox GUS
Alexander Mackat, CEO, Fritzsch&Mackat, Berlin
Yana Schemetova, Asset Manager Prof Media Holding

16:15

Coffee Break

16:30

Panel IV
"Poland in German and Germany in Polish media"

Host: Grazyna Torbicka,
TV-Journalist and Film Expert, TVP, Poland

• Presence of the neighbours in the key media
• Germany and Poland - just a conflict over caricatures?
• The felt distance to the Second World War on the two sides of the Oder River
• Common stars: Only Popes and football players?
• Collaborative programs: Chances for "Arte Poland"

Panel Gäste:
Matthias Matussek, Head of Culture Department Der Spiegel
Wolfgang Kenntemich, Editor-in-Chief MDR
Adam Michnik, Editor-in-Chief Gazeta Wyborcza
Boguslaw Chrabota, Editor-in-Chief POLSAT

18:00

End of organized discussion