8:30

Check in

9:00

Words of Welcome
Alexander van Dülmen, CEO, A Company Consulting & Licensing AG

9:10

Keynote
Reinhard Klimmt, Chairman European Television Dialogue

9:20

Keynote
Erwin Huber, State Minister for Economy, Infrastructure, Transport and Technology

9:30

Panel I
"Sports - From Ambush-Marketing to the Zenith of Ratings"

• Which sport attracts viewers in the different countries?
• How does the viewing share change through sports programs? Is sport a "MUST" for a TV channel?
• Why to set up an appropriate sports channel?
• High costs - can they be refinanced? Where is the spending threshold?
• Experiences from the soccer world-championship - Ambush Marketing?
• Do sports have to be free-to-air?

11:00

Coffee Break

11:15

Panel II
"Export and Import of Cultural Values through Television - e.g. Turkey " · · · · · ·

• The television industry in Turkey - more progressive than expected?
• Is there a homogeneous European television landscape?
• Do formats have to be exportable to all EU countries?
• Cultural import in television: competition with United States?
• Is television over-estimated as intermediator of values or does it really replace institutions like education, school, and politics?
• Do provocative formats lead to a change in society?

12:45

Lunch

14:00

Keynote: Visions of European Television
Prof. Dr. Kurt Biedenkopf, Former Prime Minister of Saxonia, Founding President of the Dresden International University

14:15

Panel III
"Digitalization in Central and Eastern Europe - the Price of Diversity?"

• Does digitalization happen faster in Central and Eastern European countries and if yes, why?
• Which of the new digital features have a future?
• How many digital channels exist, how are they financed?
• Is digitalization in the hand of big media groups? What about diversity of opinion?
• Can markets be controlled any longer? Foreign channels vs. national control

15:45

Coffee Break

16:00

Panel IV
"Public Television - Catch 22 with the Authorities "

• Politics: Support or limitation of public television?
• Is public television privileged in account of private channels?
• Is there enough budget for high quality programs?
• Basic supply vs. pursuit of high ratings
• Do politics rule media or does media rule politics?

17:30

End of organized discussion