10:30

Check in

11:00

Words of Welcome
Reinhard Klimmt, Chairman European Television Dialogue
Dr. Schiffer János, Deputy Mayor of the City of Budapest

11:30

Panel I
"Programming as the Basis of Success"

• Evergreens: Constants in Eastern and Western TV - successful formats for over 20 years?
• Better than the original: Local development of formats in the EU accession countries
• Independence from major content providers: National identities growing?
• Success beyond ratings: Social and political aspects

Panel guests: Bányai Gábor, Producer Interaktiv Fiction, Budapest, Kolosi Péter, Programming Director, RTL Klub, Budapest, Jens Richter, Managing Director, SevenOne International, Munich, Ryszard Sibilski, President, Endemol Poland, Warszaw
Host: Dr. Simon András, Head of Cultural Programs, MTV, Budapest

12:45

Lunch

14:00

Keynote
Ceslényi Lásló, Gerneral Director Duna TV, Budapest

14:15

Panel II
"Ratings as the Currency of TV Broadcasters - the Interplay between the Advertising Industry and Television"

• Media research results: Are research and measurement approaches really statistically relevant?
• Measuring TV ratings: New concepts for EU accession countries
• Product Placement vs. commingling of program and advertising
• The imbalance of power: Advertising industry and television
• Consumer product and advertising industry: The influence of globalization on the TV industry
• Alternative advertising: A challenge for the creative

Panel guests: Werner Dieste, TV Director, Landesfunkhaus Thüringen / Mitteldeutscher Rundfunk, Germany, Lázár Katalin, Vice-Chairwoman Audiovisual Researchers European Broadcasting Union / Duna TV, Budapest, Macher Szabolcs, Managing Director, OMD Hungary, Budapest, Pavel Stantchev, CEO Nova TV, Sofia
Host: Frei Tamás, Journalist and Anchorman

15:30

Coffee Break

15:45

Panel III
"TV, Media and Democracy"

• TV's role in a new democracy
• Mechanism of political pressure vs. the influence of media on politics
• Politics and media: The role of national and international regulations
• Zreedom of speech and diversity of opinion: Possibilities and limits through political and economic intervention
• Separation of powers: Can democracy control the media, or does media represent a part of Democracy?

Panel guests: Cselényi László, General Director Duna TV, Budapest, Iryna Kostyuk, CEO Media Resources Management, Ukraine, Cornelia Rabitz, Head of Russian Program, DW-Radio, Germany, Sediánszky János, Writer/Journalist, Budapest, Dr. Jaroslav Sonka, Media Scientist Central and Eastern Europe, Charles University Prague / European Academy Berlin
Host: Reinhard Klimmt, former Prime Minister of Saarland, former Federal Minister of Germany

17:00
to
18:30

Champagne Reception