8:30

Check in

9:00

Words of Welcome
Alexander van Dülmen, CEO, A Company Consulting & Licensing AG

9:10

Keynote
Erwin Huber, Minister of State and Head of the Bavarian State Chancellery

9:30

Panel I
"Programming as the Basis of Success"
Chairman: Patrick Jucaud, Founder and Managing Director, Discop

10:45

Coffee Break

11:00

Panel II
"Legal Conditions: How, How Many, How (EU-) Consistent"
Chairman: Dr. Christian Ziegler,
Tax partner at PricewaterhouseCoopers

12:30

Lunch

13.45

Keynote: "Visions of European Television"
Prof. Dr. Christoph Stölzl, Senator ret.

14:00

Panel III
"Ratings as the Currency of TV Broadcasters - the Interplay between the Advertising Industry and Television"
Chairman: Sigrid Eck, Editor of the trade magazine "w&v - werben&verkaufen"

15:30

Coffee Break

15:45

Panel IV
"TV, Media and Democracy"
Polemic: Mark Galenko, Artist, Ukraine
Chairman: Reinhard Klimmt, former Prime Minister in Saarland and Federal Minister

17:30

End of organized discussion