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8:30
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Check-in, coffee
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9:15
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Words of Welcome
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9:30
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Panel I
"European Television Strategies in the New EU Member States"
Which products are reaching audiences? Which players are shaping the markets? Where are the new opportunities? What national particularities should be taken into account? What influence do politicians exert?
Chairman: Dr. Franz Stark, former Chief Correspondent TV in Central and
Eastern Europe
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10:45
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Coffee Break
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11:00
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Panel II
"Financing Methods for TV Broadcasters and Programs in the New EU Member States"
Introduction: Artilla Arpa will kick off the discussion with a response to the question "What influence do financing methods exert on programming?"
The follow-up debates will focus on the question: What program financing options exist in the EU accession states? How are advertisers acquired and retained? What opportunities are offered by the exchange of programs and co-productions?
Chairman: Henning Röhl, former Director of MDR, Managing Director of Bibel TV
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12:30
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Luncheon Buffet
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14:00
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"Visions of European television"
A contentious statement by Professor Peter Glotz
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14:15
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Panel III
"General legal conditions for TV programs in EU accession states"
What conditions must new TV broadcasters fulfill in order to receive licensing? What programming mandate are public and private broadcasters subject to? How is advertising regulated? What role does copyright legislation play in programming? What importance is attached to freedom of opinion? How is diversity of opinion ensured?
Chairman: Wolfgang Closs, Executive Director of the European Audiovisual Observatory
in Strasbourg
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15:15
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Coffee Break
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15:30
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Panel IV
"Big Brother vs. ARTE"
The debate between a representative of the private television sector and a representative of European culture will be followed by a lively discussion of the following questions:
Why are television formats successful on local, national or international levels? What criteria determine success? Is the EU only a "Europe of markets," even in the television industry? What joint traditions and values should be reflected in TV programs?
Chairman: Reinhard Klimmt, Former Prime Minister of the Saarland and Federal Minister
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17:00
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End
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